OVERVIEW The future of the Desperados bottle range is refined and more legible, utilizing materials that are easier to recycle. CHALLENGE Imagine a more ecological and visually impactful solution that aligns with the brand's future vision. SOLUTION A bold decision was made to adopt aluminum as the bottle material, which is both more ecological and economical. To enhance brand readability post-redesign, the logo was enlarged using its vertical version. Graphically, the core elements of the brand's visual identity were preserved. The current label shape was integrated directly onto the bottle to accommodate the refined graphic elements, allowing for simple and effective variations based on the existing color code.