OVERVIEW Prima Gin is a meticulously crafted botanical gin, featuring precise and delicate aromas drawn from the raw and untamed beauty of nature. Produced by the Manawan distillery following an ancestral recipe, it is infused with handpicked ingredients from the heart of the forest. CHALLENGE To create a visual identity that embodies the primal essence of nature and the ancient world. SOLUTION The brand concept is deeply inspired by the rich heritage of Native American primitive cultures. The label’s organic shape evokes the forest, adorned with tribal-inspired glyphs that mirror the brand’s logo—etched as if carved into stone. Both the bottle and its cap feature an uneven, weathered texture, as if sculpted by nature’s own hand, reinforcing the brand’s deep connection to the wild.